Tags

Tags are short labels you attach to products to describe a trait, such as "waterproof", "clearance" or "vegan". A category says where a product belongs, and a tag says what it is like.

A product has exactly one place in the category tree, but it can have any number of tags. You use tags to describe the traits that the tree can't.

Tags don't give shoppers another way to navigate the store. They change what shoppers find, not where they can go.

Adding tags

You manage tags at Catalog → Tags. You browse the suggestions, select the tags you want, and add them.

The page offers a catalog of standard tags in six groups:

Status
Quality
Style
Occasion
Audience
Collection

You can also describe your store and let an AI provider suggest tags that suit it. AI suggestions only appear when you have set up a provider.

Both ways work the same. The page suggests tags, you select the ones you want, and Litestore adds all of them at once.

A tag is stored as its slug alone

A tag has no separate display name and no description.

While you browse, the preset catalog shows a friendlier name, but your store only keeps the slug. Search matches the slug, and the storefront shows the slug. Read each tag as its slug before you add it.

Where tags change what shoppers see

Tags affect two things on the storefront, and shoppers don't see the tags themselves in either.

Search

Storefront search compares a shopper's words with tag names. It also compares them with product names, descriptions and categories.

An exact tag match is one of the strongest signals search uses. A well-chosen tag leads shoppers almost straight to the product.

Related products

Two products that share a tag score higher in the "you may also like" list than two products that only share a category.

A tag is the more precise signal. A shared category says the products are the same kind of thing. A shared tag says they have a trait in common.

Tag, category, or collection?

Use a tag for a trait that applies across different parts of the tree. It helps in search results and related products, not in navigation.

Use a category for the place where the product belongs. A product needs one before you can publish it, and each category gets its own page.

Use a collection when you want to sell a group of products as a set. You can send a customer to a collection.

A tag helps shoppers find products, but it isn't a place to send them. When you need a page to link customers to, create a collection.

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