Accounts, addresses, order history, wishlists, and lifetime value live in your database. Customers sign in with magic links, manage their own orders and returns, and never touch a third-party account system.
Customers sign in to view their own orders, addresses, returns, and wishlist, which keeps routine questions out of your inbox.
Lifetime spend and order counts are kept current for each customer, with an alert if they drift from the underlying orders.
First-time, repeat, VIP, and lapsed segments are derived from real order history rather than tags applied by hand.
Both customers and staff sign in with an emailed link, so there are no passwords to store, leak, or reset.