Google Analytics 4

Litestore loads GA4 in the browser after the shopper allows analytics and can also send events to Google from your server.

Cookie preferences

AnalyticsMarketing

The browser tracker loads only after the visitor allows analytics.
The store's server sends events to Google through the Measurement Protocol.
The payment webhook sends purchase events from the server, and Google receives orders that a browser never reports.
A slow or failing Google never holds up the request that created the event.

Related integrations

Litestore sends a copy of each store event to PostHog from your server and can pull stats back into the admin.

Litestore loads Plausible in the browser after the shopper allows analytics and can pull its stats into the admin.

Litestore loads the Meta Pixel after the shopper allows marketing and sends the same events from your server.

The guide explains every value you set and what Litestore does with it.