Campaigns group the offer, the audience, the assets, and the partners behind a push — and then carry the attribution back, so 'how did the drop do' has an answer inside the admin.
The brief, dates, discount, and target collection sit on a single campaign record, keeping a launch in one place.
Creators and affiliates apply to a campaign, and you approve or decline them from the same screen.
Tracked links, codes, and collabs tie orders back to the campaign that produced them, so revenue is measurable per launch.
Assets and offers stay in draft until they're approved, so nothing goes live before you've seen it.