Campaigns

A campaign groups everything that belongs to one launch, including its dates, goal, budget and the things you promote with it. It's useful when you need to find out whether a launch paid for itself.

Litestore counts the orders that come in through the campaign and adds up the collab commission those orders earned, so the campaign always shows its cost next to the revenue.

A campaign doesn't copy products or discounts. It references existing records, and Litestore works out its numbers from the orders each time you open it.

Navigation

Marketing → Campaigns

This screen lists the store's campaigns. When a collab applies to join a public campaign, Litestore also stores the application here.

Campaign setup

Campaign fields

Each campaign has the fields below. You fill them in when you create it and can change them while it is still open.

Statuses

A campaign can only move between statuses along these paths:

draft      → active
active     → paused or completed
paused     → active or completed
completed  → nothing; it is final

You can't move a campaign out of completed, so only complete a launch once you've finished reviewing its numbers.

Budget

A campaign has one budget. Litestore doesn't spend it or enforce it. It uses the figure to show how much of it the campaign's commission has used up. The Earnings card on the detail page shows three figures.

The budget is optional. If you leave it empty, the Earnings card shows the commission on its own.

Attached records

The campaign's detail page has sections for products, collabs and discounts, next to its status, terms and earnings. Adding a product to a campaign also creates a tracked short link for that product, and pausing or completing the campaign switches its links off.

Attaching an item links it to the campaign without copying it, so each item remains a separate record. A campaign coupon is still an ordinary coupon. You edit it from Discounts, and it remains there after the campaign ends. A coupon or product can belong to a launch and still be used elsewhere in the store.

Applications

A campaign can be private or public. In a private campaign, you add the collabs yourself. In a public campaign, collabs can find the campaign and apply to it. While a public campaign is live, collabs can browse it and see the commission rate and the requirements you wrote for them.

Each collab can apply to a campaign only once, so they can't reapply to the same campaign after a decision.

Campaign metrics

When someone clicks a campaign link, Litestore sets a campaign cookie in their browser. The cookie is copied onto their order, and when the order is paid, Litestore records the campaign on it.

Litestore doesn't keep running totals for a campaign. It calculates revenue, orders and commission from the orders that carry the campaign each time you open the page, so the figures always match those orders.

Attribution window

If a payment settles after the campaign has ended, been completed or been deleted, Litestore doesn't record the campaign on that order, so the campaign's revenue, orders and commission stay the same.

The collab still earns their commission. Closing the campaign's report has no effect on what a collab is owed.

Quick reference

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