Tags
Tags describe product traits so shoppers find those products in search.
Tags are short labels you attach to products to describe a trait, such as "waterproof", "clearance" or "vegan". A category describes where a product belongs in the catalog, while a tag describes a characteristic of the product.
Tags and categories
A product has exactly one place in the category tree, but it can have any number of tags. You use tags to describe traits that the tree can't capture.
Tags don't add another way to navigate the store. Instead, they affect search results.
Adding tags
You manage tags at Catalog → Tags. The page offers a catalog of standard tags in six groups:
Status
Quality
Style
Occasion
Audience
CollectionAn AI provider also suggests tags from a description of your store. AI suggestions only appear if you've set up a provider.
Suggestions
Look through the preset catalog or the AI suggestions.
Tag selection
Pick each tag that describes the store's products.
Saving
Litestore adds all of the selected tags at once. This works the same way for both sources.
Tag slugs
A tag has no separate display name and no description.
While you browse, the preset catalog shows a friendlier name, but Litestore only stores the slug. Search matches the slug, and the storefront shows the slug. Check each tag's slug before you add it.
Storefront effects
Tags affect storefront search, although shoppers don't see the tags themselves.
Search
Storefront search compares a shopper's query with tag names, as well as with product names, descriptions and categories.
An exact tag match is one of the strongest signals that search uses, so a well-chosen tag can bring the right product close to the top of the results.
Related products
The "You may also like" list on a product page doesn't use tags. It's built from products that share the product's collections or category.
Tags do not have their own storefront page
There's no page that lists every product with a given tag, and a rule can't build a collection from a tag with a rule. To sell a group of tagged products as a set, add them to a collection.
Quick reference
| Grouping | When you use it |
|---|---|
| Tag | You describe a trait that applies across different parts of the tree. It helps with search results but doesn't appear in navigation. |
| Category | You set the place where the product belongs. A product needs one before it's published, and each category gets its own page. |
| Collection | You sell a group of products as a set. A collection has a page to send customers to. |
Tags help shoppers find products, but they don't have a page to link to. If you need a page to send customers to, create a collection.