Referrals

Litestore doesn't connect to your ad accounts or import ad spend from them. What it does is recognize visitors who arrive from an ad, store which platform sent them and record that platform on their order. The reports then show how much revenue each ad platform brought in, using the store's own paid orders as the source.

A campaign groups everything that belongs to one launch, including its dates, goal, budget and the things you promote with it. It's useful when you need to find out whether a launch paid for itself.

A collab is a customer you have approved to earn commission. Use collabs to let people promote the store and get paid for the sales they bring in.