Affiliates and creators: the parts, in plain words

56 parts and 17 phrases. Apps in this area include GRIN, Refersion, UpPromote, Social Snowball, Impact, Aspire.

Tracking salesaffiliate.trackShowThe links and codes a creator shares, and the rules that credit an order to them.

Tracked linksaffiliate.track.linkShowLinks that carry the creator and campaign to the store.

How to extend

Assistant toolgetLinkAttributionThe assistant reads clicks and sales per tracked link.

Part	Litestore today	How to extend
Tracked short link`affiliate.track.link.short_link`A tracked short link is a store address with a slug that counts the click, stores the creator and campaign in a cookie and redirects to its destination.	Core`app/l/[slug]/route.ts`	Assistant tool
Campaign tags on links`affiliate.track.link.campaign_tags`Each tracked link stores UTM source, medium, campaign, content and term values added to the destination.	Core`modules/creators/links/schema.ts`	Assistant tool
Product link per campaign`affiliate.track.link.product_link`A campaign product link is a tracked link created for one product in one campaign, so a creator shares that product directly.	Core`modules/creators/links/campaign-product-link.ts`	Assistant tool
Link on, off or expiring`affiliate.track.link.expiry`A link has an on or off switch and an optional expiry date after which it stops crediting.	Core`modules/creators/links/crud.ts`	Assistant tool

Creator codesaffiliate.track.codeShowDiscount codes that belong to a creator and credit them when used.

How to extend

EventMany side by sideevent.coupon.redeemedA plugin reads which creator code was used on each paid order from the coupon event.

Part	Litestore today	How to extend
Creator discount code`affiliate.track.code.creator_coupon`A creator discount code is a coupon the creator makes for their audience, and any order that uses it is credited to them.	Core`modules/creators/storefront/actions.ts`	Event · many
Creator code limits`affiliate.track.code.limits`Code limits cap a creator code at fifteen percent off and ten active codes per creator by default.	Core`platform/config/affiliates.ts`	Event · many
Single-use creator codes`affiliate.track.code.single_use`Single-use codes give every shopper from a creator their own code, so a leaked code works once.	Plugin	Event · many

Crediting the saleaffiliate.track.attributionShowThe rules that link an order to a creator.

How to extend

Core onlyAttribution moves commission, which is money, so the rules stay in core.

Part	Litestore today	How to extend
Attribution window`affiliate.track.attribution.window`The attribution window is the number of days, thirty by default, that a creator link click still credits a later order.	Core`platform/config/affiliates.ts`	Core only
Creator stored on the cart`affiliate.track.attribution.cart`The cart stores the creator and campaign from the visitor's cookie, and checkout drops a creator who is not approved.	Core`modules/checkout/resolve-cart.ts`	Core only
Credit by code`affiliate.track.attribution.code_credit`Code credit links an order to a creator when the order uses that creator's discount code.	Core`modules/checkout/cart-discounts.ts`	Core only
Credit by social post`affiliate.track.attribution.post_link`Post credit links a sale to a creator's social post through the platform's own product tag rather than a link or code.	Plugin	Core only

Finding and approving creatorsaffiliate.recruitShowHow creators join the program and who approves them.

How to extend

EventMany side by sideevent.collab.approved event.collab.rejectedA plugin that onboards creators, such as adding them to an email list, starts from the approval events.
ProviderMany side by sidecreator discoveryA discovery plugin searches outside creator databases and sends the people it finds to the application form.

Part	Litestore today	How to extend
Application form`affiliate.recruit.application_form`The application form turns a signed-in customer into a pending creator with a display name and an optional link to their social profile.	Core`modules/creators/storefront/collab-signup-form.tsx`	Event · manyProvider · many
Approve or reject`affiliate.recruit.approval`Approval records the decision date, creates the creator's tracked link and emails them; rejection also removes them from campaigns.	Core`modules/creators/collab-approvals.ts`	Event · manyProvider · many
Automatic approval`affiliate.recruit.auto_approve`Automatic approval skips the queue for an applicant whose account is in good standing, at least thirty days old and has at least one paid order.	Core`modules/creators/stage.ts`	Event · manyProvider · many
Add a creator by hand`affiliate.recruit.manual_add`Staff create a creator directly from the admin without an application.	Core`modules/creators/admin/create-collab-dialog.tsx`	Event · manyProvider · many
Import creators from a file`affiliate.recruit.csv_import`A creator import reads a CSV of names, emails, codes and commission rates and creates one creator per row.	Core`modules/integrations/import/collabs.ts`	Event · manyProvider · many
Creator search`affiliate.recruit.creator_search`Creator search lists social accounts from an outside database filtered by audience size, topic and location.	Plugin	Event · manyProvider · many
Outreach emails`affiliate.recruit.outreach`Outreach sends invitation emails to creators who have not applied, with follow-ups when they do not reply.	Plugin	Event · manyProvider · many

Campaignsaffiliate.programShowTime-boxed promotions that group creators, products, a budget and a commission rate.

How to extend

EventMany side by sideevent.campaign.status_changed event.campaign.expired event.campaign.attribution_recordedA plugin follows campaign starts, ends and credited sales from the campaign events.
Assistant toolproposeCampaignThe assistant proposes a draft campaign that staff approve before it exists.

Part	Litestore today	How to extend
Campaign`affiliate.program.campaign`A campaign holds a name, goal, start and end dates, a budget, a commission rate and its creators and products.	Core`modules/creators/campaigns/campaign-admin.ts`	Event · manyAssistant tool
Live dates`affiliate.program.live_window`The live window counts a campaign as running only between its start and end dates, and only sales paid inside it are credited to it.	Core`modules/creators/campaigns/live.ts`	Event · manyAssistant tool
Open or invite-only`affiliate.program.visibility`Campaign visibility makes a campaign open for any approved creator to join, or private to the creators staff add.	Core`modules/creators/campaigns/join-campaign.ts`	Event · manyAssistant tool
Budget warning`affiliate.program.budget_warning`The budget warning shows when commission paid on a campaign passes its budget, without capping what creators are owed.	Core`modules/creators/campaigns/campaign-stats.ts`	Event · manyAssistant tool
Content brief`affiliate.program.brief`A content brief lists what the creator must post, the dates, the hashtags and the disclosure wording.	Plugin	Event · manyAssistant tool

Commissionaffiliate.commissionShowHow much a creator earns on a sale, and which rate wins.

How to extend

Core onlyCommission is money owed: the rate is copied onto the order at checkout and booked in core in the same transaction as the payment.

Part	Litestore today	How to extend
Default rate`affiliate.commission.default_rate`The default rate is the percentage of the sale, ten by default, paid when nothing more specific is set.	Core`platform/config/affiliates.ts`	Core only
Rate per creator`affiliate.commission.creator_rate`A creator rate replaces the default percentage for one creator.	Core`modules/creators/collab-approvals.ts`	Core only
Rate per category`affiliate.commission.category_rate`A category rate sets a different percentage for one creator's sales in a product category.	Core`modules/checkout/execute-checkout.ts`	Core only
Rate per campaign`affiliate.commission.campaign_rate`A campaign rate sets the percentage for sales credited to that campaign.	Core`modules/checkout/execute-checkout.ts`	Core only
Rate fixed at checkout`affiliate.commission.rate_snapshot`The checkout copies the rates onto the order, so a rate change after checkout does not change what that order pays.	Core`modules/checkout/execute-checkout.ts`	Core only
No commission on own orders`affiliate.commission.self_purchase`An order a creator places with their own link or code earns them no commission.	Core`modules/orders/payments/payment-webhook.ts`	Core only
Creator tier`affiliate.commission.creator_tier`A creator tier is a level from basic to platinum calculated from the creator's lifetime revenue and shown on their admin page.	Core`modules/creators/admin/collab-tiers.ts`	Core only
Tiered commission`affiliate.commission.tiered_rate`A tiered commission raises the creator's percentage automatically once their sales pass a threshold.	Plugin	Core only
Rate per product`affiliate.commission.product_rate`A product rate sets a different commission for one product.	Plugin	Core only
Flat amount per sale`affiliate.commission.flat_amount`A flat commission pays a fixed amount per order instead of a percentage.	Plugin	Core only
Commission on recruits`affiliate.commission.multi_level`A multi-level commission pays a creator a share of the sales made by creators they recruited.	Plugin	Core only
New customers only`affiliate.commission.new_customer_only`A new-customer rule pays commission only when the buyer has never ordered from the store before.	Plugin	Core only

Paying creatorsaffiliate.payoutShowWhen commission becomes payable, how creators ask for it and how it is paid.

How to extend

ProviderOne per storepayout providerOne payout provider, such as a wallet service or connected accounts, sends the money; the payout ledger stays in core.
EventMany side by sideevent.collab.commission_accruedA plugin reads each commission as it is earned, such as to show it in an outside creator app.

Part	Litestore today	How to extend
Clearing period`affiliate.payout.clearing_hold`The clearing period keeps commission unpayable for thirty days by default after the order, so refunds and chargebacks settle first.	Core`modules/creators/collab-payouts.ts`	Provider · oneEvent · many
Minimum payout`affiliate.payout.minimum`The minimum payout is the smallest cleared balance, fifty by default, a creator can ask to be paid.	Core`platform/config/affiliates.ts`	Provider · oneEvent · many
Payout request`affiliate.payout.request`A payout request is a creator's ask for their cleared balance, which staff approve or reject.	Core`modules/creators/storefront/request-payout-button.tsx`	Provider · oneEvent · many
Record a manual payout`affiliate.payout.manual_record`A manual payout records an amount paid outside the store, by wallet service, bank transfer or other, with a reference, in an append-only payout ledger.	Core`modules/creators/collab-payouts.ts`	Provider · oneEvent · many
Take-back on refund`affiliate.payout.take_back`A take-back reduces the creator's earned commission when a credited order is refunded or lost in a dispute.	Core`modules/creators/earned-commission.ts`	Provider · oneEvent · many
Automatic wallet transfer`affiliate.payout.wallet_transfer`A wallet transfer sends each approved payout to the creator's account at a payment wallet service without staff paying by hand.	Plugin	Provider · oneEvent · many
Connected account transfer`affiliate.payout.connected_account_transfer`A connected account transfer moves the payout to the creator's own account linked to the store's payment provider.	Planned	Provider · oneEvent · many
Payout as store credit`affiliate.payout.store_credit`A store-credit payout pays commission as a balance the creator spends in the store instead of cash.	Plugin	Provider · oneEvent · many

Gifting productsaffiliate.giftingShowSending free products to creators and following what they post.

How to extend

EventMany side by sideevent.shipment.deliveredA gifting plugin creates gift orders and follows up once the parcel arrives.

Part	Litestore today	How to extend
Gift order`affiliate.gifting.gift_order`A gift order sends chosen products to a creator at no charge and records which creator got what.	Plugin	Event · many
Creator picks the gift`affiliate.gifting.product_choice`A gift choice page lets the creator pick sizes or products from a set list before the gift ships.	Plugin	Event · many
Post tracking`affiliate.gifting.post_tracking`Post tracking collects the creator's posts that mention the brand after a gift arrives.	Plugin	Event · many

Creator contentaffiliate.contentShowThe posts creators make and the rights to reuse them.

How to extend

ProviderMany side by sidecontent libraryA content plugin stores creator posts and their usage rights next to the store's media.

Part	Litestore today	How to extend
Usage rights`affiliate.content.usage_rights`A usage-rights record stores which creator post the brand may reuse in ads, email or the site, and until when.	Plugin	Provider · many
Content library`affiliate.content.library`A content library collects creator photos and videos in one searchable place.	Plugin	Provider · many
Creator profile with rates`affiliate.content.profile_page`A creator profile page is a public page with their audience, rates and past work.	Planned	Provider · many

Creator portalaffiliate.portalShowThe pages a creator uses to get links, codes, campaigns and earnings.

How to extend

SlotMany side by sideaccount.slot.home.full_pageA creator plugin adds its own panel, such as a gifting picker, to the creator dashboard.

Part	Litestore today	How to extend
Creator dashboard`affiliate.portal.dashboard`The creator dashboard in the customer account shows the creator's link, codes, campaigns, sales, earnings and payout history.	Core`app/(web)/dashboard/collab/page.tsx`	Slot · many
Join a campaign`affiliate.portal.join_campaign`The join button adds an approved creator to an open campaign and gives them its product links.	Core`modules/creators/storefront/join-campaign-button.tsx`	Slot · many
Creator's product list`affiliate.portal.creator_products`A product list filtered by creator shows only the products linked to that creator.	Core`modules/products/storefront/queries.ts`	Slot · many
Creator's public product page`affiliate.portal.recommendations_page`A creator product page is a public page with the creator's profile and the products they recommend.	Planned	Slot · many
Creator ranking`affiliate.portal.leaderboard`A creator ranking lists creators by sales over a period.	Planned	Slot · many

Reportingaffiliate.reportShowClicks, sales and commission per creator and per campaign.

How to extend

Assistant toolgetCampaignPerformanceThe assistant reads a campaign's revenue, spend, conversions and return.

Part	Litestore today	How to extend
Creator totals`affiliate.report.creator_totals`Creator totals show each creator's credited orders, revenue, commission and rate in the admin list.	Core`modules/creators/admin/columns.tsx`	Assistant tool
Campaign results`affiliate.report.campaign_stats`Campaign results add up the orders, revenue and commission credited to a campaign from its orders.	Core`modules/creators/campaigns/campaign-stats.ts`	Assistant tool

Phrase	Made of
affiliate program	affiliate.recruit.application_form affiliate.track.link.short_link affiliate.commission.default_rate affiliate.payout.request
influencer marketing	affiliate.recruit.creator_search affiliate.gifting.gift_order affiliate.content.usage_rights
product seeding	affiliate.gifting.gift_order affiliate.gifting.post_tracking
gifting	affiliate.gifting.product_choice affiliate.gifting.gift_order
creator storefront	affiliate.portal.recommendations_page
affiliate link	affiliate.track.link.short_link affiliate.track.attribution.window
creator code	affiliate.track.code.creator_coupon affiliate.track.attribution.code_credit
cookie duration	affiliate.track.attribution.window
tiered commission	affiliate.commission.tiered_rate
multi-level marketing	affiliate.commission.multi_level
commission per product	affiliate.commission.product_rate
PayPal payouts	affiliate.payout.request affiliate.payout.wallet_transfer
net-30 commission	affiliate.payout.clearing_hold
affiliate portal	affiliate.portal.dashboard
content rights	affiliate.content.usage_rights
auto-approve affiliates	affiliate.recruit.auto_approve
coupon leak protection	affiliate.track.code.single_use

Affiliates and creators

What the phrases mean

Phrases left out

Sources