SEO and AI search visibility: the parts, in plain words

50 parts and 16 phrases. Apps in this area include Yoast SEO, SEO Manager, Plug in SEO, Sherpas: Smart SEO, JSON-LD for SEO, Avada SEO, Google Search Console.

Page tagsseo.pageShowThe tags each page carries for search results and link previews.

Titles and descriptionsseo.page.searchShowThe title and short description each page shows in search results.

How to extend

Assistant toolsetSeoMetaThe assistant proposes a title and description for a product, collection or page, and the owner approves it.

Part	Litestore today	How to extend
Page title tag`seo.page.search.title`The page title shown as the blue link in search results, stored per product, collection and page.	Core`modules/storefront/seo/subject.ts`	Assistant tool
Page description tag`seo.page.search.description`The short summary under the link in search results, cut to about 160 characters.	Core`modules/storefront/seo/subject.ts`	Assistant tool
Default tags`seo.page.search.fallback`Fills the title and description from the product name and description when the owner left them empty.	Core`modules/storefront/seo/subject.ts`	Assistant tool
Assistant-written title and description`seo.page.search.assistant_written`The assistant writes a meta title and description for a page, which are saved only after the owner approves.	Core`modules/assistant/agent-tools.ts`	Assistant tool
Bulk title and description editor`seo.page.search.bulk_edit`A table for editing the titles and descriptions of many pages at once.	Plugin	Assistant tool
Title pattern`seo.page.search.title_pattern`A pattern such as product name plus store name that fills every page's title of one type.	Plugin	Assistant tool

Link previewsseo.page.socialShowThe image and text shown when a page link is shared in a chat or social post.

How to extend

Core onlyPreview tags are built from the same page data as the meta tags, so they stay in core.

Part	Litestore today	How to extend
Link preview tags`seo.page.social.preview_tags`Tags that give a shared link its title, description and image on social sites and chat apps.	Core`modules/storefront/seo/subject.ts`	Core only
Generated preview image`seo.page.social.preview_image`An image drawn for each product page and the home page, with the name and picture, used as the link preview.	Core`app/(web)/product/[slug]/opengraph-image.tsx`	Core only
Default preview image`seo.page.social.default_image`A store-wide image used as the link preview for pages without their own.	Core`modules/settings/schema.ts`	Core only
Large image card tags`seo.page.social.image_card`Tags that ask social sites to show a link preview with a large image.	Core`modules/storefront/seo/subject.ts`	Core only

Addresses and crawlingseo.crawlShowHow search engines find, follow and index the store's pages.

Addresses and redirectsseo.crawl.urlShowPage addresses, the canonical version of each, and what happens when an address changes.

How to extend

Core onlyOld addresses are kept on each product, collection and page row, so redirects stay in core with them.

Part	Litestore today	How to extend
Address slug`seo.crawl.url.slug`The readable last part of a page address, made from the name, such as /product/blue-mug.	Core`platform/urls.ts`	Core only
Canonical URL`seo.crawl.url.canonical`A tag that names the one main address of a page so copies at other addresses are not counted twice.	Core`modules/storefront/seo/subject.ts`	Core only
Redirect after rename`seo.crawl.url.slug_redirect`Sends an old product, collection or page address to the current one with a permanent 301 redirect after a rename.	Core`modules/storefront/slug-redirects.ts`	Core only
Manual redirect`seo.crawl.url.manual_redirect`A redirect the owner adds from any old address to any new one, often imported from a list.	Plugin	Core only
Missing page log`seo.crawl.url.not_found_log`Records addresses visitors opened that do not exist, with how often each was hit.	Plugin	Core only

Indexingseo.crawl.indexShowThe files and tags that tell search engines what to crawl and in which language.

How to extend

ProviderMany side by sidesearch engine pingA plugin can tell search engines about changed pages right away, next to the sitemap.

Part	Litestore today	How to extend
Sitemap file`seo.crawl.index.sitemap`A file that lists every public product, collection, category, page and blog post with its last change date.	Core`app/sitemap.ts`	Provider · many
Sitemap priority`seo.crawl.index.sitemap_priority`A priority and change frequency for each kind of page in the sitemap.	Core`modules/storefront/seo/subject.ts`	Provider · many
Crawler rules file`seo.crawl.index.robots`A file that tells crawlers which parts of the store to skip, such as admin and account pages, and where the sitemap is.	Core`app/robots.ts`	Provider · many
Hide whole store`seo.crawl.index.site_noindex`A setting that blocks every crawler, used for a store that is not open yet.	Core`app/robots.ts`	Provider · many
Hide one page`seo.crawl.index.page_noindex`A tag on a single page that asks search engines to leave it out of results.	Plugin	Provider · many
Search engine site verification`seo.crawl.index.verification`A tag with the code that proves to a search engine's webmaster tools that the owner controls the store's domain.	Core`app/layout.tsx`	Provider · many
Language alternates`seo.crawl.index.hreflang`Tags that list the same page in each store language so search engines show the right one.	Core`modules/storefront/seo/locale-metadata.ts`	Provider · many
Syndication feeds`seo.crawl.index.rss`Feeds of new products and collections that readers and crawlers subscribe to.	Core`app/rss`	Provider · many
Change ping`seo.crawl.index.change_ping`Tells search engines about a new or changed page as soon as it is saved.	Plugin	Provider · many

Structured dataseo.schemaShowMachine-readable facts about a page, written as JSON-LD, that search engines turn into rich results.

How to extend

SlotMany side by sidestorefront.slot.global.headA plugin adds its own JSON-LD in the page head next to the store's.

Part	Litestore today	How to extend
Product markup`seo.schema.product`Product facts such as name, images, brand, SKU and description, for product rich results.	Core`modules/storefront/seo/structured-data.ts`	Slot · many
Offer markup`seo.schema.offer`The price, currency, the date the price holds until and the stock status of a product.	Core`modules/storefront/seo/structured-data.ts`	Slot · many
Rating markup`seo.schema.rating`The average star rating and review count, plus single reviews, that can show as stars in results.	Core`modules/storefront/seo/structured-data.ts`	Slot · many
Return policy markup`seo.schema.return_policy`The store's return window, written as facts that search results show next to the product.	Core`modules/storefront/seo/aio/commerce.ts`	Slot · many
Shipping details markup`seo.schema.shipping_details`Shipping cost and delivery time per country, written as facts that search results show next to the price.	Plugin	Slot · many
Organisation markup`seo.schema.organization`The store's name and logo, which search engines use for the brand panel.	Core`modules/storefront/seo/structured-data.ts`	Slot · many
Collection markup`seo.schema.collection`A list of the products on a collection page, written as an item list.	Core`modules/storefront/seo/structured-data.ts`	Slot · many
Article markup`seo.schema.article`The headline, author, image and dates of a blog post.	Core`modules/storefront/seo/structured-data.ts`	Slot · many
Breadcrumb markup`seo.schema.breadcrumb`The path from the home page down to the current page, which results show in place of the address.	Plugin	Slot · many
Question and answer markup`seo.schema.question_list`Questions and answers on a page, written so search engines read them as an FAQ.	Plugin	Slot · many
Local business markup`seo.schema.local_business`A shop's street address, opening hours and phone number for map and local results.	Plugin	Slot · many

Imagesseo.mediaShowHow images are described and served for search.

How to extend

ProviderOne per storeimage optimiserOne image service per store resizes and compresses images.

Part	Litestore today	How to extend
Image alt text`seo.media.alt_text`A short text description stored with each image in the media library and read by search engines and screen readers.	Core`modules/media/admin/crud.ts`	Provider · one
AI-written alt text`seo.media.ai_alt_text`Writes alt text for images that have none by describing the picture.	Plugin	Provider · one
Image compression`seo.media.compression`Makes image files smaller without a visible loss so pages load faster.	Plugin	Provider · one
Image file renaming`seo.media.file_names`Renames image files to words that describe them, such as blue-mug.jpg.	Plugin	Provider · one

AI answer enginesseo.aiShowWhat a store publishes so that AI chat assistants and shopping agents read its catalogue correctly.

How to extend

Assistant toolupdateProductContentThe assistant fills product content and attributes that the AI-facing files and markup read.

Part	Litestore today	How to extend
AI crawler index file`seo.ai.llm_index_file`A plain text file at the site root that lists the store's products and posts with links for AI crawlers.	Core`app/llm.txt/route.ts`	Assistant tool
Product attributes in markup`seo.ai.product_attributes`Writes each product's specifications and options as name-value facts in its structured data.	Core`modules/storefront/seo/aio/attributes.ts`	Assistant tool
Use-case keywords`seo.ai.keywords`Adds a product's tags, such as gift or for runners, as keywords in its structured data for questions asked in plain words.	Core`modules/storefront/seo/structured-data.ts`	Assistant tool
Markdown page copies`seo.ai.markdown_pages`Serves a plain text copy of each page at the same address with .md added.	Plugin	Assistant tool
Agent shopping catalogue`seo.ai.agent_catalog`A catalogue, cart and checkout interface that AI shopping agents call to buy from the store.	Planned	Assistant tool
AI answer tracking`seo.ai.answer_tracking`Checks how often AI assistants name or link the store when asked about its products.	Plugin	Assistant tool

Checks and trackingseo.auditShowReports that find SEO problems and measure search traffic.

How to extend

ProviderMany side by sidesearch consolerank trackerSearch data is read live from its source service instead of being stored in the store.

Part	Litestore today	How to extend
Page tag check`seo.audit.page_check`Checks each page for missing titles, long descriptions, missing alt text and duplicate content, and lists the problems.	Plugin	Provider · many
Broken link check`seo.audit.broken_links`Follows the links on the store's pages and lists the ones that return an error.	Plugin	Provider · many
Page speed report`seo.audit.page_speed`Measures how fast pages load on phones and desktops, using scores such as Core Web Vitals.	Plugin	Provider · many
Search performance data`seo.audit.search_performance`Reads search clicks, impressions and queries for the store's pages from a search engine's webmaster tools.	Planned	Provider · many
Keyword ranking`seo.audit.keyword_rank`Records where the store's pages rank for chosen search words over time.	Plugin	Provider · many

SEO and AI search visibility

What the phrases mean

Phrases left out

Sources