SMS, push and messaging apps: the parts, in plain words

26 parts and 14 phrases. Apps in this area include Postscript, Attentive, Klaviyo SMS, Omnisend SMS, Brevo PushOwl, WhatsApp Business.

Getting a subscribersms.subscribeShowHow a shopper's phone number or device comes in with permission to message it.

How to extend

SlotMany side by sidecheckout.slot.delivery.below_address storefront.slot.global.footerAn SMS plugin adds a phone opt-in box at checkout or beside the footer signup.

Part	Litestore today	How to extend
Phone on the customer`sms.subscribe.phone_on_profile`The customer record stores a phone number, which is not by itself consent to send marketing texts.	Core`prisma/schema.prisma`	Slot · many
Text-to-join keyword`sms.subscribe.keyword`A join keyword is a word a shopper texts to the store's number, such as JOIN, to subscribe.	Plugin	Slot · many
Pre-filled signup text`sms.subscribe.prefilled_text`A pre-filled signup opens the phone's messaging app with the join text already written, so the shopper only taps send.	Plugin	Slot · many
Checkout opt-in box`sms.subscribe.checkout_checkbox`A checkout opt-in box records SMS marketing consent with the phone number entered at checkout.	Plugin	Slot · many
Opt-in confirmation`sms.subscribe.confirmation`An opt-in confirmation is the first text sent after signup, naming the store, the message frequency and how to stop.	Plugin	Slot · many

Consent and sending rulessms.complianceShowThe rules that carriers and texting laws put on marketing texts.

How to extend

ProviderOne per storesms providerThe SMS provider enforces stop keywords, quiet hours and the consent record for its number.

Part	Litestore today	How to extend
SMS consent record`sms.compliance.consent_record`A consent record stores when, where and with what wording a phone number agreed to marketing texts.	Plugin	Provider · one
Stop and help keywords`sms.compliance.stop_keyword`Stop and help keywords are replies such as STOP or HELP that unsubscribe the number or send the store's contact details.	Plugin	Provider · one
Quiet hours`sms.compliance.quiet_hours`Quiet hours hold marketing texts that would arrive at night in the recipient's time zone until morning.	Plugin	Provider · one
Sender registration`sms.compliance.sender_registration`Sender registration files the business and its message use with the carriers before a number is allowed to send.	Plugin	Provider · one

Sending numbersms.numberShowThe kind of number or sender name the texts come from.

How to extend

ProviderOne per storesms providerThe number belongs to the SMS provider account the store connects.

Part	Litestore today	How to extend
Short code`sms.number.short_code`A short code is a five- or six-digit number leased for high-volume texting.	Plugin	Provider · one
Toll-free number`sms.number.toll_free`A toll-free number is a verified free-to-call number that also sends texts.	Plugin	Provider · one
Local number`sms.number.local`A local number is an ordinary ten-digit number registered for business texting.	Plugin	Provider · one
Alphanumeric sender name`sms.number.sender_name`An alphanumeric sender shows the store's name instead of a number in countries that allow it, and replies to it are not possible.	Plugin	Provider · one

Message typessms.messageShowWhat is sent over text.

How to extend

EventMany side by sideevent.cart.abandoned event.checkout.started event.order.paid event.inventory.restoredAn SMS plugin subscribes to the same store events as email flows and sends its own texts.

Part	Litestore today	How to extend
Text message`sms.message.sms`An SMS is a plain text message of up to 160 characters per segment.	Plugin	Event · many
Picture message`sms.message.mms`An MMS is a text message that carries an image, GIF or short video.	Plugin	Event · many
Text campaign`sms.message.campaign`A text campaign sends one message once to every subscriber in an audience.	Plugin	Event · many
Short tracked link`sms.message.short_link`A short link replaces a long store address in a text and records each tap.	Plugin	Event · many

Replies and conversationssms.conversationShowWhat happens when a shopper writes back.

How to extend

Assistant tooldraftCustomerMessageThe assistant drafts a reply into a customer's thread for staff to approve.

Part	Litestore today	How to extend
Two-way texting`sms.conversation.two_way`Two-way texting routes a shopper's text reply to a staff inbox so a person can answer it.	Plugin	Assistant tool
Automatic reply`sms.conversation.auto_reply`An automatic reply sends a set answer to a text that matches a keyword or arrives outside opening hours.	Plugin	Assistant tool
Store message thread`sms.conversation.store_inbox`A store message thread holds the messages between one customer and the store on the store site, and staff answer from the admin inbox.	Core`modules/messaging/conversations.ts`	Assistant tool

Push and on-site notificationssms.pushShowNotifications shown by the browser or inside the shopper's account instead of by text.

How to extend

EventMany side by sideevent.shipment.shipped event.shipment.delivered event.order.refundedLitestore posts order updates into the customer's thread from these events; a push plugin listens to the same events.

Part	Litestore today	How to extend
Push permission prompt`sms.push.permission_prompt`A permission prompt asks the browser to allow notifications from the store and stores the device subscription when the shopper accepts.	Plugin	Event · many
Web push notification`sms.push.web_push`A web push notification is a short message with a link that the browser shows even when the store tab is closed.	Plugin	Event · many
Account notification`sms.push.account_notification`An account notification posts an order update, such as shipped, delivered or refunded, into the customer's message thread and raises the unread count.	Core`modules/messaging/notifications.ts`	Event · many

Messaging appssms.chat_appShowBusiness messages sent through WhatsApp and similar chat apps.

How to extend

ProviderMany side by sidemessaging app providerA messaging-app plugin connects the store's business account and sends through the app's own API.

Part	Litestore today	How to extend
Approved template message`sms.chat_app.template`A template message is a pre-approved text with placeholders that a business may send to start a conversation.	Plugin	Provider · many
Reply window message`sms.chat_app.reply_window_message`A reply window message is a free-form message allowed for a set time after the shopper last wrote to the business.	Plugin	Provider · many
Messaging app opt-in`sms.chat_app.opt_in`A messaging app opt-in records that the shopper agreed to receive business messages in that app.	Plugin	Provider · many

Phrase	Made of
text to join	sms.subscribe.keyword sms.subscribe.confirmation
two-tap signup	sms.subscribe.prefilled_text sms.subscribe.confirmation
SMS quiet hours	sms.compliance.quiet_hours
STOP keyword	sms.compliance.stop_keyword
10DLC registration	sms.number.local sms.compliance.sender_registration
short code	sms.number.short_code
toll-free verification	sms.number.toll_free sms.compliance.sender_registration
MMS campaign	sms.message.mms sms.message.campaign
abandoned cart text	email.flow.trigger.cart.inactive email.flow.step.wait sms.message.sms
two-way SMS	sms.conversation.two_way
web push	sms.push.permission_prompt sms.push.web_push
back in stock push	email.flow.trigger.product.restocked sms.push.web_push
WhatsApp template message	sms.chat_app.template
SMS consent	sms.subscribe.checkout_checkbox sms.compliance.consent_record

SMS, push and messaging apps