Social features and live selling: the parts, in plain words

44 parts and 17 phrases. Apps in this area include TikTok Shop, Instagram Shopping, Facebook Shops, Pinterest, Whatnot, CommentSold, Bambuser.

Postssocial.postShowNotes, photos and videos that shoppers, creators and the store publish, with products attached.

Notessocial.post.noteShowShort posts with photos or video and text, written by shoppers, creators or the store.

How to extend

EventMany side by sideevent.review.approvedUntil notes exist, a plugin that turns content into posts starts from published reviews.

Part	Litestore today	How to extend
Note`social.post.note.note`A note is a post with photos or a short video, a title and text, published under a shopper's or creator's public profile.	Planned	Event · many
Store post`social.post.note.store_post`A store post is a note published by the shop itself, such as a new arrival or a styling idea.	Planned	Event · many
Topic tag`social.post.note.topic_tag`A topic tag groups notes under a word, such as summer outfits, that shoppers browse.	Planned	Event · many

Products on postssocial.post.tagShowThe product links attached to a post or video.

How to extend

ProviderMany side by sidesocial catalogProduct tags on outside networks read the catalog a sync provider sends there, one provider per network.

Part	Litestore today	How to extend
Product tag`social.post.tag.product_tag`A product tag links one product to a post, and opening it shows the product's price and a buy button.	Planned	Provider · many
Tagging by partners`social.post.tag.partner_tagging`Partner tagging allows approved creators to tag the store's products in their own posts.	Planned	Provider · many

Videos with productssocial.post.videoShowShort videos with products attached that shoppers buy from while watching.

How to extend

SectionMany side by sideA video plugin adds a section type that plays short videos with their tagged products on a storefront page.

Part	Litestore today	How to extend
Video with product cards`social.post.video.product_video`A product video plays in a feed with product cards on top, and tapping a card opens the product without leaving the video.	Plugin	Section · many
Row of product videos`social.post.video.video_row`A video row shows short product videos side by side on a store page, often taken from social accounts.	Plugin	Section · many

Feedssocial.feedShowThe scrolling lists where shoppers discover products and posts.

How to extend

Assistant toolupdateFeedThe assistant changes a feed's strategy and the collection it draws from.

Part	Litestore today	How to extend
Product feed`social.feed.product_feed`The product feed is an endlessly scrolling grid of products ordered by a set strategy, with filters, shown on the home page and custom pages.	Core`modules/storefront/feed`	Assistant tool
Notes and products feed`social.feed.mixed`A mixed feed puts notes and products in one scrolling grid.	Planned	Assistant tool
Following feed`social.feed.following`A following feed shows only new posts from the profiles a shopper follows.	Planned	Assistant tool
Personal ranking`social.feed.personal_ranking`Personal ranking orders a shopper's feed by what they viewed, liked and bought before.	Planned	Assistant tool

Profiles and followssocial.profileShowPublic pages for shoppers and creators, and who follows whom.

How to extend

Core onlyProfiles and follows are planned for the core; nothing is open to plugins yet.

Part	Litestore today	How to extend
Public profile`social.profile.public_profile`A public profile shows a shopper's or creator's name, picture, notes and collections.	Planned	Core only
Follow`social.profile.follow`A follow records that one profile receives new posts from another in its following feed.	Planned	Core only
Follow the store`social.profile.follow_store`Following the store adds its posts and new products to the shopper's following feed.	Planned	Core only

Reactionssocial.reactShowThe small actions shoppers take on products and posts.

How to extend

EventMany side by sideevent.wishlist.added event.wishlist.removedA plugin reads saves from the wishlist events, such as to email a price drop.

Part	Litestore today	How to extend
Wishlist`social.react.wishlist`The wishlist saves products to a private list in the shopper's account.	Core`modules/customers/wishlist.ts`	Event · many
Like`social.react.like`A like adds one to the public count on a note or product.	Planned	Event · many
Collect`social.react.collect`A collect saves a note or product into a named collection on the shopper's public profile.	Planned	Event · many
Comment`social.react.comment`A comment is a public reply under a note, with replies to replies.	Planned	Event · many

Sharingsocial.shareShowSending products and carts to other people outside the store.

How to extend

SlotMany side by sidestorefront.slot.product.below_buy_boxA sharing plugin adds network-specific share buttons on the product page.

Part	Litestore today	How to extend
Share a product`social.share.product`The share button on the product page opens the phone's share sheet with the product's name and address.	Core`modules/storefront/shell/header.tsx`	Slot · many
Share a cart`social.share.cart`Cart sharing sends a text with the products in the cart to another person.	Core`modules/checkout/storefront/cart-summary.tsx`	Slot · many
Link preview image`social.share.preview_image`The link preview image is the picture with the product's name and price that chat apps and networks show when a product link is shared.	Core`app/(web)/product/[slug]/opengraph-image.tsx`	Slot · many

Shopper activity shownsocial.activityShowSignals on product cards and pages taken from what other shoppers did.

How to extend

SlotMany side by sidestorefront.slot.listing.card_below_priceA plugin adds its own signal, such as a recent-purchase popup, next to the built-in ones.

Part	Litestore today	How to extend
Sold count`social.activity.sold_count`The sold count shows how many units of a product have sold, such as 12 sold or 1k+ sold.	Core`modules/products/social-proof.ts`	Slot · many
Many sold today`social.activity.high_recent_sales`The many-sold-today label shows when units sold in the last 24 hours pass a set number.	Core`modules/products/social-proof.ts`	Slot · many
Many sold overall`social.activity.high_total_sales`The many-sold-overall label shows when all-time units sold pass a set number.	Core`modules/products/social-proof.ts`	Slot · many
Recent purchase popup`social.activity.recent_purchase`A recent-purchase popup is a small message that names a product someone else just bought.	Plugin	Slot · many

Live video sellingsocial.liveShowLive video sales with products pinned on screen, plus time-limited and group deals.

How to extend

ProviderOne per storelive videoOne live video provider streams the show; the products, cart and checkout stay the store's own.
EventMany side by sideevent.order.paid event.inventory.low_stockA live plugin updates its on-screen stock and sales counts from the order and stock events.

Part	Litestore today	How to extend
Live stream`social.live.stream`A live stream is a scheduled video show in the store where a host presents products.	Planned	Provider · oneEvent · many
Pinned product`social.live.pinned_product`A pinned product is the one product card the host shows on screen during a stream, with a buy button.	Planned	Provider · oneEvent · many
Live chat`social.live.chat`Live chat shows viewers' comments beside the stream, and the host replies to them on air.	Planned	Provider · oneEvent · many
Replay`social.live.replay`A replay saves the finished stream with its pinned products so shoppers watch and buy later.	Planned	Provider · oneEvent · many
Deal with a timer and stock bar`social.live.timed_deal`A timed deal is a price that lasts minutes or until a set number of units is claimed, with a bar showing how many are left.	Planned	Provider · oneEvent · many
Price for a full group`social.live.group_price`A group price is a lower price that applies only when a set number of shoppers join the deal before it closes.	Planned	Provider · oneEvent · many
Claim by comment`social.live.comment_claim`A comment claim reserves a product for a viewer who types a keyword, such as sold, in the live or post comments.	Plugin	Provider · oneEvent · many

Chat with the storesocial.chatShowConversations between shoppers and the store, with products and offers inside them.

How to extend

Assistant tooldraftCustomerMessageThe assistant drafts a reply in a customer conversation for staff to send.
ProviderMany side by sidemessaging channelA channel plugin carries the same conversations to outside chat and social apps.

Part	Litestore today	How to extend
Store conversation`social.chat.conversation`A store conversation is a message thread between one customer and the store staff.	Core`modules/messaging/conversations.ts`	Assistant toolProvider · many
Product card in chat`social.chat.product_card`A product card in chat shows a product's picture, name and price inside a message, made from a product link in the text.	Core`modules/messaging/product-linking.ts`	Assistant toolProvider · many
Coupon or order card in chat`social.chat.offer_card`An offer card shows a discount code or an order's status inside a message.	Core`modules/messaging/card-view.ts`	Assistant toolProvider · many
Messages from other apps`social.chat.outside_messages`Outside messages bring direct messages from social and chat apps into the same conversation list.	Plugin	Assistant toolProvider · many

Selling on social networkssocial.channelShowThe store's catalog and orders on outside networks.

How to extend

ProviderMany side by sidesocial catalogEach network is one catalog sync provider; several run side by side.
EventMany side by sideevent.product.updated event.inventory.adjustedA sync plugin pushes product and stock changes to the network as they happen.

Part	Litestore today	How to extend
Catalog on a social network`social.channel.social_catalog`A social catalog sync sends products, prices and stock to a social network's shop so posts there can tag them; one network is built in today and others are plugins.	Core`modules/integrations/platforms/meta-commerce.ts`	Provider · manyEvent · many
Listing on a social marketplace`social.channel.marketplace_listing`A social marketplace listing sends products to a shop inside a social app and brings the orders placed there back into the store.	Plugin	Provider · manyEvent · many
Checkout inside the network`social.channel.in_app_checkout`In-app checkout lets a shopper pay inside the social app, and the network passes the order to the store.	Plugin	Provider · manyEvent · many

Sign-in with outside accountssocial.loginShowSigning in with an account from another service.

How to extend

ProviderMany side by sidesign-in providerEach sign-in network is one provider added to the sign-in page.

Part	Litestore today	How to extend
Sign-in with an outside account`social.login.outside_account`Outside-account sign-in creates or opens the customer's account from an account they hold at another service, with one such service built in today.	Core`platform/auth/server.ts`	Provider · many
More sign-in services`social.login.more_services`More sign-in services add further outside accounts to the sign-in page, each through its own provider.	Plugin	Provider · many

Safetysocial.safetyShowKeeping shopper posts and comments in line with the store's rules.

How to extend

Core onlySafety tools ship with notes and comments in the core.

Part	Litestore today	How to extend
Report a post`social.safety.report`A report sends a note or comment to staff with the reason a shopper gave.	Planned	Core only
AI pre-check`social.safety.ai_check`An AI pre-check reads each new note or comment and holds back spam or abuse for staff.	Planned	Core only
Block a profile`social.safety.block`A block hides one profile's posts and comments from the shopper who blocked them.	Planned	Core only

Phrase	Made of
shoppable post	social.post.note.note social.post.tag.product_tag
product tagging	social.post.tag.product_tag
shoppable video	social.post.video.product_video
live shopping	social.live.stream social.live.pinned_product social.live.chat
pinned product	social.live.pinned_product
live replay	social.live.replay
flash deal	social.live.timed_deal
group buy	social.live.group_price
comment selling	social.live.comment_claim
shopper notes	social.post.note.note social.feed.mixed As on RedNote: short shopper posts shown among products.
likes and collects	social.react.like social.react.collect
follow a creator	social.profile.follow social.feed.following
TikTok Shop	social.channel.marketplace_listing social.channel.in_app_checkout
Instagram product tags	social.channel.social_catalog social.post.tag.product_tag
sign in with Google	social.login.outside_account
sold counter	social.activity.sold_count
chat commerce	social.chat.conversation social.chat.product_card social.chat.offer_card

Social features and live selling

What the phrases mean

Phrases left out

Sources