Noir is designed for perfume and fragrance houses. The page is near-black with gold buttons, the logo is centred above the menu, and the hero plays animated artwork with a play button and a progress bar. Under the hero, a large type statement introduces the house before a two-column grid of fragrances with a quick add button over each picture. The featured fragrance has its top, heart and base notes listed, and a lookbook lets shoppers tap points on a picture to see the products in it. Headings use Cormorant Garamond and the body text uses Karla.
Noir suits perfume, candles, jewellery, spirits and other luxury goods that have a small range and a strong story.